Textbooks Prices

Who puts a price on the college textbooks. i am in the process of doing some research & wanted to know who?

assigns the prices to college textbooks because i called my bookstore @ my college & she said that the bookstore doesn’t actually assign the prices (by the way prices of college textbooks are expensive). she said it was something about a marginal cost or something. she really wasn’t giving me information that i understood so i wanted to know which people assign the textbooks if the bookstore doesn’t & how do they come up with the cost of a particular textbook

The publisher comes up with a list price for the book. Bookstores buy the book at a discount and then charge you the list price. This is how the bookstore makes money.
You were given correct information: the bookstore does not set the prices. They can choose to give discounts, but that’s a different matter. It’s like any other commodity; the person who produces it sets the price. It’s like gasoline: the price goes up because the gas station is paying more for the gas. They don’t set the price. Some stations sell a bit cheaper than others, but that’s the same idea as discounts on books. It’s an internal business decision.
Textbooks are more expensive to produce than the average hardcover “trade” book, the kind you find on the bestseller list. And, yes, they know they have a captive audience. For example, if you buy an educational DVD for a school or library, a 1/2 hour recording can cost over $100. Yet you can get a two-disc set of a recent popular release for under $20 on sale. It’s a different market, and the educational material isn’t produced in large quantities.

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